CdB_Course.jpg
CdB_Course.jpg

CASTIGLION DEL BOSCO


Your heart in Tuscany

SCROLL DOWN

1111One of the largest private estates in Tuscany, Castiglion del Bosco is situated within the Park of the Val d’Orcia, a UNESCO protected site. Just 60 miles south of Florence and 125 miles north of Rome, this magnificent swathe of Sienese countryside spans six miles and covers nearly 5,000 acres. The property comprises prestigious Brunello di Montalcino vineyards, vast tracts of protected woodland, an 800-year-old Borgo or estate village that is today the heart of the estate with the 23 suites, 3 of the 10 villas, 2 restaurants, cooking school and organic kitchen garden, CdB Spa and more. It also boasts the only private course in Italy: Castiglion del Bosco Golf Club.

                Laid out by world-renowned British Open champion, Tom Weiskopf, Castiglion del Bosco Golf Club is an exciting course that moulds itself to the painterly contours of the Val d’Orcia’s iconic landscape. It is designed to challenge the best of golfers and to thrill the casual golfers. Never before in Italy has a golf course been constructed with such attention to minute details. Uniquely Tuscan in nature, following the contours of an estate where vines and olives have been cultivated for centuries, the course features comprehensive practice facilities and the longest hole in Europe – the 685-yard number 13. The clubhouse is an ancient estate farmhouse that has been refurbished with a sapient mix of rural Tuscan and contemporary design features.

             Castiglion del Bosco Golf Club is the ultimate expression of Tuscany’s appetite for the athletic good life. And the Club’s exclusive policy, restricting play to Golf Club members, their families and selected guests, means that advance tee times are not required.

THE BRIEF

                Our brief has been to mold the vision into reality and over a three year period to ensure that the right people come to the club to see the vision and understand the make up of this very special club.

                Having had the pleasure of being involved with Castiglion del Bosco since the beginning of 2014, we believe without doubt that it’s golf club has the potential to be one of the finest private clubs in Europe. The course is built to a first class standard, the Weiskopf design is superb, the course is in immaculate condition all season long and finally the clubhouse and facilities are being turned into a very charming clubhouse which will be perfect for a membership of 300 members.


2

COMPLETED WORK

The following objectives have been fulfilled from our initial first year:

  • Grown the golf membership strategic sales and have fostered, grown, maintained and improved members’ relations.
  • Targeted sales and marketing for the golf operation and jointly with the CdB marketing team have improved the golf offering whilst targeting the customer needs.
  • Reviewed the retail offering and have grown revenue streams from buggy and club hire, the golf shop and the food and beverage offering.
  • Concentrated on maximising the financial performance in both the short and long term.
Hole #8 pobrane (2) Hole #12 Hole #17 pobrane (3)